The originals: Cindy Crawford, Tatjana Patitz, Helena Christensen, Linda Evangelista, Claudia Schiffer, Naomi Campbell, Karen Mulder and Stephanie Seymour. Photographed by Peter Lindbergh for Vogue.
For their latest campaign H&M has chosen four of the biggest names in the fashion industry to create the New Icons: Daphne Groeneveld, Liu Wen, Lindsey Wixson and Joan Smalls. The new H&M collection is inspired by their personalities and style.
