Odd Molly is a Swedish brand was founded 25 March in 2002 by Karin Jimfelt-Ghatan, Per Holknekt, and Christer Andersson. The Stockholm based fashion company has been highly successful, producing clothing and accessories, with sales more than doubling every year. Odd Molly can be found in more than 1600 shops in more than 38 countries.
One of the founders, Per Holknekt, used to be a professional skater in the USA in the 80′. It was during this time he would get the inspiration for creating edgy and feminine apparel for women with confidence and personality. oddmolly.com
© Odd Molly Campaign photos for Fall Winter 2012